MailPoet vs MailChimp for WordPress


The purpose of this article is to help you with just that! We’re going to compare two email marketing solutions for WordPress – Mailchimp and MailPoet.

MailPoet vs Mailchimp

Mailchimp, as well all know, is an industry-leading email marketing platform. Back in 2001, what started as a side project to send better newsletters, today has transformed into an all-in-one marketing platform for growing businesses, with millions of customers across the globe. Today Mailchimp offers so much more than just email marketing – including landing pages, social media posts, Facebook and Google ads, retargeting ads, marketing automation and more.

MailPoet, on the other hand, is a simple yet powerful email marketing plugin, built with WordPress in mind. In other words, MailPoet is a WordPress-centric email marketing plugin.

MailPoet does one thing, and it does it very well. It sends great emails, directly from WordPress. With other 300,000 users across the world, there are precisely two things that give MailPoet a competitive edge:

  • Everything inside WordPress: You can design and send newsletters without ever having to leave the WordPress dashboard.
  • Minimal learning curve: MailPoet is super easy to set up – so much so, that you can send your first email campaign within 15 minutes.

To keep things simple, we’re only going to discuss the features that are purely related to email marketing. We’ve divided the comparison process into several metrics, and have also chosen a winner for each.

However, when choosing your email marketing plugin, you should assign a higher weight to the metrics that are more important to you. For instance, if ease of use is of utmost importance to you, then you should assign 50-60% of weight to the “ease of use” metric, and divide the rest amongst others.

The Advantages of Sending a Regular Email Newsletter

Although many people would like to let you believe otherwise, email newsletters aren’t dead.

According to the Radicati Group Email Statistics report, people sent and received 281 billion emails PER DAY in 2018, and the number is expected to grow to 333 billion in five years time. In the US alone, more than 85% of adults send and receive email, with 99% checking email daily, as much as 20 times per day!

One advantage of email over social media is that email is delivered directly to your inbox (email has a deliverability rate of 98.7%). By comparison, declining organic reach on social networks like Facebook are hovering around 0%. Unless you can outsmart the algorithm or have a budget to invest in advertising, you should not expect your message to make it through to followers.

Email is also considered a dominant means of communication for professionals, and as a result, people prefer email for communicating with the brands they’re connected with.

To be sure, email marketing can take on many different formats but sending an email newsletter affords a lot of flexibility in terms of the various content you want to share with subscribers.

SaaS Email Marketing Solutions

The stack of an API + resources + an interface hosted online are now referred to as SaaS (software as a service) solutions.

SaaS solutions are complete applications that host/support multiple users from a single code base. Examples of traditional email marketing platforms include Mailchimp or MailPoet. They can take on different user interfaces and involve different integrations. For instance, MailPoet comes in a plugin form, while Mailchimp is a cloud-based SaaS service.

For someone looking to send an email newsletter, there are several email services available to choose from. One of the most popular options is Mailchimp. If you’ve built your website on WordPress, you might be curious to see how plugin-enabled email marketing options like MailPoet measure up.

Not all email solutions are the same. MailPoet is the most popular email plugin for WordPress. Mailchimp is the most popular email solution in the world. Let’s compare the pair.


Feel at Home with WordPress

MailPoet works the moment you activate. Since you already know WordPress, get started sending emails in minutes with our beautiful collection of templates and intuitive drag-and-drop builder. No learning curve here, just a friendly and familiar interface.

Simple Design Tools

We designed our drag-and-drop builder to be intuitive enough for anyone to use, no matter how experienced you are. With fewer and more focused design options, you’ll quickly master MailPoet and get emails into your subscribers’ inboxes faster.

Save Time. A Lot of it !

Who has time to copy and paste content between browser tabs? When you’ve already uploaded all your images to WordPress, why not stay there? MailPoet helps you win back your time, eliminating all the boring bits that come with getting a newsletter out the door.

Who has time to copy and paste content between browser tabs? When you’ve already uploaded all your images to WordPress, why not stay there? MailPoet helps you win back your time, eliminating all the boring bits that come with getting a newsletter out the door.

Unmatched Deliverability

The MailPoet Sending Service follows industry best practice, delivering 30+ million emails per month for our free and premium users. We monitor each and every one of the emails that passes through our servers, ensuring they always reach their destination. It’s how we maintain our 98.5% rate, matching and often exceeding the world’s top email solutions.

Reach Inboxes, Not Spam Boxes

Our expert delivery team constantly monitors MailPoet’s deliverability rates, reacting quickly to ensure your emails are always delivered to your subscribers’ inboxes. Enjoy high open rates with our unmatched deliverability.

Send and Receive with Confidence

The most common problem our support team reports? Emails never leaving WordPress. When you send with MailPoet—and use our advanced sending service—you can be confident your emails will be delivered every single time.

Send Unlimited Emails

Does your web host have daily email limits? No problem. With MailPoet’s sending service, you can send and receive as many emails as you want. Just choose the pricing plan that suits your subscriber count.

Send Emails Fast

Forget waiting around for emails that take all day to send. Get your emails out the door and into subscribers’ inboxes fast with MailPoet’s advanced API protocol, tailored for WordPress. It can handle 50,000 emails per hour without breaking a sweat.

Every Email Journey Tracked

Ever wondered what happens to emails you send that time that never reached their destination? We track the delivery of every email for you, from the moment you hit send to the moment it’s received, so no email is ever left behind.

Smart Bounce Management

We analyze bouncebacks to keep your lists clean and fresh. Email addresses that are no longer in use or don’t exist are automatically marked and not delivered to again, ensuring higher open rates.

The Freedom to Choose

MailPoet gives WordPress site owners the choice to also send with their web host. Before making the switch, simply check that your web host supports email and meets MailPoet’s minimum requirements


Mailchimp is the most well-known email newsletter solution today. Founded in 2001, it is also one of the earliest established email marketing solutions.

People often default to Mailchimp because it offers a generous free plan for beginners who have less than 2,000 subscribers. The free plan includes all of Mailchimp’s best features, including automation (which, up until recently, involved an additional $10 charge) and landing pages. Depending on how frequently you want to communicate with your subscribers, the caveat of Mailchimp’s free plan is that it only allows you to send up to 12,000 emails per month.

If you want the option to send unlimited emails, Mailchimp’s pricing depends on how many subscribers you have. For instance, anywhere between 0-500 subscribers costs $10/month for unlimited emails. Pricing also scales up when you surpass the 2000 subscriber limit in the free plan.

Mailchimp offers a lot of useful email marketing features, such as segmentation, social media integration, and ecommerce features (such as abandoned cart, product recommendation, and order notification emails). Mailchimp connects to ecommerce platforms such as Magento, WooCommerce, and BigCommerce without requiring third-party connection services (although it’s worth noting that Mailchimp recently ceased to support a longstanding integration with Shopify).

Because Mailchimp is widely used, there are several WordPress plugins available to extend its features for various website functionalities.


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