Best SEO Tools for Keyword Research
Keywords are the basis of driving traffic to your website.
There are many different SEO tools for conducting keyword research. Whether you’re running a one-person startup or launching an SEO firm, the following tools provide some of the most actionable information.
SEMrush has created many powerful tools to help ecommerce entrepreneurs improve their marketing efforts whether it’s SEO, PPC, ad campaigns, content marketing, backlinks, keyword research and implementation, SERP, social media and much more so you can truly understand the data and analytics behind your own website, compare it to your competitors and then find opportunities for improvement and helpful ways to make those improvements.
Here’s some of the standout things SEMrush can help you accomplish:
- Find out who your competitors are and the top competitors in your niche
- Determine the most valuable keywords your competitors are ranking for
- Learn exactly where your competitors are getting backlinks from
- Track your keywords and monitor their Google search position
- Discover your competitors lucrative products to sell in your own store
- Learn exactly what keywords to use for your own products, pages, and blog posts
SEMrush offers a bunch of different features and services, some will be better for your business than others depending on your unique goals and objectives, but there’s sure to be a tool that can help you to improve your business no matter what your target is.
With SEMrush’s Analytics Reports you can get insights into your competitor’s strategies whether it be their display advertising, organic and paid search or their link building. These are the following Analytics Reports that SEMrush provides:
Boost your own Search Engine Ranking Position (SERP) by targeting your competitor’s keywords and compete for the top spot. With SEMrush’s Organic Research Reports you can see what your competitor’s best keywords are so you can go after them yourself, discover new organic competitors you may not have otherwise been aware of and observe position ranking changes for different domains.
With SEMrush’s Advertising Research feature you can improve your advertising campaigns by getting a glimpse into your competitor’s. Find out how your competitors are making the most out of their PPC investments by analyzing their Adwords, viewing their traffic, their volume and their CPC estimations for every keyword and all the while discover how you can improve your PPC bidding system and efficiency and reduce your advertising budget.
With this feature you’ll also be able to see whether your competitors are using high-volume or long-tail keywords to achieve their rankings, whether they promote their services with branded ad copies or whether they use branded keywords to boost their conversions. You’ll also get information that details how long your competitor’s ads have been running, which is valuable information you can use to learn whether their ads were successful or not based on how long they were running, or if they run seasonal ads around specific times of the year.
Google’s Display Network plays a huge role in search advertising and with SEMrush’s Display Advertising feature you’re able to analyze how other companies create successful display ads. You can do this by analyzing industry leader’s or competitor’s ad headlines, images, calls to action and more, plus you can view the amount of ad impressions and the ad’s ability to generate conversions. Finally, you can compare between text advertisements and media banners to see which works the most successfully for advertisers.
To help you hone in on your target market even more, SEMrush’s Display Advertising feature provides a SEMrush Adsense Publisher’s Report which can help you discover the websites your competitors are advertising on so you can find websites you have not used yet to promote your business that can potentially be ideal advertising locations.
With SEMrush’s Backlinks Reports you get thorough information in regards to the rank, authority and geolocation of the incoming links to your website. These links are a vote for your website’s releancy, trustworthiness and credibility and they’re also one of the most important factors that play into your SEO and SERP.
With this feature you’re able to check incoming links for a URL, domain or root domain, you can discover the domain authority and geolocation, see the anchor text that the link is attached to, view the URLs and titles of linking and target webpages, and also compare the incoming link’s weight on the competitor’s domain.
This backlink checker is an advantageous tool to use to help you improve your backlink building strategy because it’s an efficient way to monitor and view new referral traffic sources so you’re always aware of where they’re coming from.
We’ve discussed the importance of keyword research before in our Ultimate Guide to Keyword Research, so it’s no surprise that SEMrush provides a tool to help you find the best high-volume and long-tail keywords for your content and website.
With SEMrush’s keyword research tool you can search for high ranking and search engine optimized keywords, get information on each keyword’s value for organic and paid research such as CPC, volume, number of results, ad copies and more, you’ll get information on the top ranking domains for each keyword and also be able to analyze keywords for desktop and mobile performance.
Keywords are such an important part of SEO and building a strong web presence for ecommerce businesses and websites alike, and the SEMrush Keyword Research tool helps you dig deeper into keyword data and analytics so you can make the best decisions for your business.
PRODUCT LISTING ADS
Using SEMrush’s Product Listing Ads Reports you can define your Google Shopping competitors, discover the Product Listing Ads keywords that you and your competitors have in common, view the keywords that rank your competitor’s Product Listing Ads to appear in paid search results and more.
By having access to this information about your competitor’s Product Listing Ads you’ll be able to refine your Google Shopping strategy and become a more competitive contender for you and your competition’s target audience.
SEMrush’s Tools provide you with the data to compare competitive domains and estimate keyword difficulty so you can make precise decisions for your business’ SEO strategy.
SEMrush’s Keyword Difficulty Tools helps you to predict the possibility you’ll be able to rank for any given keyword based on a number system and a system that ranks keywords on a scale ranging from easy to hard.
Each keyword you search for on SEMrush will have a Keyword Difficulty colored number alongside the relevant data so you can make the decision whether it’s worth the effort to target. By using this tool you can find keywords with low competition (the green colored keywords) or at least understand in advance when a keyword will be difficult to rank for (orange or red colored keywords) so you can prepare in advance.
Fix on-site problems and improve your SEO with SEMrush’s Site Audits. With this tool you’re able to check the health of your SEO strategy, track your SEO progress, improve security, fix mistakes and more.
By conducting the Site Audit you’ll make your website more approachable to search engines such as Google which will improve your search engine rankings as well as improve the website experience for your visitors in general.
Some of the aspects of your SEO the SEMrush Site Audit helps fix includes optimizing internal and external links, adding missing tags, improving titles and meta descriptions, editing broken images and much more.
SOCIAL MEDIA TRACKER
Social media is a huge part of many successful businesses and the Social Media Tracker tool will help you make the most out of your social media strategy. See your competitor’s top performing posts so you can understand what they did correctly to engage their followers, compare your engagement with your competitor’s engagement to see how you measure up and keep an eye on their engagement no matter which platforms their on.
You can even build PDF reports detailing your social media progress so you can share your results with coworkers, superiors or clients to make sure everyone’s on the same page.
SOCIAL MEDIA POSTER
There are many tools that offer automated social media posting services, however, with SEMrush you won’t need a separate tool to do all that for you! Simply use their Social Media Poster to schedule and manage Facebook and Twitter posts from one place so you can save time and always have content organized and ready to go.
You can even analyze your posts’ engagement and performance from this tool so you don’t need to constantly be checking your social platforms for updates. Save time and view it all right in the tool itself.
When your brand gets mentioned by other brands or customers on social media, blogs or just on the web in general, it can have a hugely positive effect on your brand’s image as well as your SEO in some cases.
Stay in-the-know of who’s mentioning you and whether what they’re saying is positive, neutral or negative and use the relevant data that SEMrush keeps track of to know whether any mentions are worth following up on and partnering with the mentioner.
You can even keep tabs on your competitor’s mentions so you can target them for yourself and possibly find new channels for distributing your brand.
ON-PAGE SEO CHECKER
Google’s algorithm is constantly changing so make sure you’re up to date with everything by using SEMrush’s On-Page SEO Checker tool. This tool allows you to check whether you’re meeting Google’s on-page and off-page SEO requirements such as your content, backlink and optimization quality and it will even offer specific changes you can make to improve your on-page SEO.
This tool provides you with a detailed analysis report that suggests related words and phrases you can add to your content to make it even more keyword dense, areas of your content you can add additional backlinks to, your content’s length in comparison to your competitor’s and your keyword usage compared to your competitor’s as well.
BACKLINK AUDIT TOOL
This is an important tool to help you maintain upkeep on the sites that are linking back to yours. In order to maintain a healthy SEO status with search engines such as Google you want to make sure that the backlinks you’re receiving come from reputable sources. To learn more about backlinks, what they are and how to acquire them check out our article on How to Get Backlinks.
Although you may be attempting to acquire backlinks from reputable sources, you ultimately can’t control the sites that link back to you and some of those sites you may not want to be affiliated with. In order to protect your site from being penalized by Google for being affiliated with non-reputable sites, use SEMrush’s Backlink Audit tool to check where your backlinks are coming from.
With this tool you’ll be able to find all your backlinks via the Search Console integration, discover and remove any bad backlinks, report backlinks to Google’s Disavow tool and keep your backlink record clean and full of only the sites you want to be affiliated with.
ORGANIC TRAFFIC INSIGHTS
With this tool you get access to a list of keywords that each of your web pages is indexed for with which you’ll be able to see the search volume it’s bringing in, your ranking position and the amount of traffic it brings in.
You’ll also be able to consolidate your Google Analytics and Google Search Console data in one place so you can easily view all your data and discover which keywords drive traffic to which URL and which ones also drive conversions.
Dive deep into the analytics of your content so you can better understand how it’s performing and how your audience is engaging with it. This is an ideal tool to view important metrics such as visitor sessions, durations and bounce rate as well as social shares and backlinks to the content in particular.
You can also compare posts against one another and even get suggestions on how to better optimize your content for search engines.
PPC KEYWORD TOOL
This tool is specifically designed to help you create the most successful PPC campaigns by helping you build the perfect list of keywords. Obtain your keywords from various sources, narrow down your keyword list, remove duplicates with one click, get rid of keywords that cause your ads to compete against each other and even use the suggested recommendations to further narrow down your list of keywords to the best and most relevant words.